{"id":862,"date":"2024-06-13T16:22:23","date_gmt":"2024-06-13T16:22:23","guid":{"rendered":"https:\/\/christmaslightinstallersindianapolis.com\/?p=862"},"modified":"2024-06-13T16:22:24","modified_gmt":"2024-06-13T16:22:24","slug":"live-qa-with-donovan-quesenberry-getting-new-leads-quoting-a-job","status":"publish","type":"post","link":"https:\/\/christmaslightinstallersindianapolis.com\/index.php\/2024\/06\/13\/live-qa-with-donovan-quesenberry-getting-new-leads-quoting-a-job\/","title":{"rendered":"Live Q&#038;A with Donovan Quesenberry: Getting New Leads, Quoting a Job"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Christmas Light Contractors Live Q&amp;A with Donovan Quesenberry: Getting New Leads, Quoting a Job\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/d3j5hV8faHM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Table of Contents<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#getting-new-leads\">Getting New Leads<\/a><\/li>\n\n\n\n<li><a href=\"#quoting-a-job\">Quoting a Job<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"getting-new-leads\">Getting New Leads<\/h2>\n\n\n\n<p>To get new leads, the key strategies discussed include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yard signs<\/strong> &#8211; Get at least 100, placing 25% in late October, 25% in mid-November, and the remaining 50% around Thanksgiving.<\/li>\n\n\n\n<li><strong>Business cards<\/strong> &#8211; Pass out magnetic business cards at completed jobs and in the surrounding neighborhoods.<\/li>\n\n\n\n<li><strong>Free marketing<\/strong> &#8211; Optimize your Google listing, create a Facebook business page, and use other social media platforms.<\/li>\n\n\n\n<li><strong>Paid advertising<\/strong> &#8211; Consider Facebook ads and Google ads, but focus on the free marketing first.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/firebasestorage.googleapis.com\/v0\/b\/videotoblog-35c6e.appspot.com\/o\/users%2Fv9Robqo8K3bCqkgdWOcQ8Xk9Csn2%2F4HitS9SJ3rQzlgzBLNv6%2F550fcfaa-3f0d-4bb4-b79f-ca69d722fa73.png?alt=media&amp;token=2e4c4e87-a4a4-4b02-83ba-3032049d9759\" alt=\"\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"quoting-a-job\">Quoting a Job<\/h2>\n\n\n\n<p>When quoting a job, the main points covered were:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pre-qualify leads to ensure they are a good fit for your premium service and pricing.<\/li>\n\n\n\n<li>Use a clear ruler to measure the home and calculate the number of lights needed.<\/li>\n\n\n\n<li>Provide multiple options in your quote, including a basic option and more elaborate designs.<\/li>\n\n\n\n<li>Explain the value of your full-service offering, not just the cost of the lights.<\/li>\n\n\n\n<li>Collect a 50% deposit when booking the job to secure the work and purchase materials.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">FAQ<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>How much should I charge per linear foot?<\/strong> The presenter recommends a minimum of $6 per linear foot, with his current pricing ranging from $8 to $10 per foot, and increasing to $20 to $25 per foot during peak season.<\/li>\n\n\n\n<li><strong>Do you recommend selling the lights to the customer?<\/strong> No, the presenter advises against this, as the majority of the cost is for the full-service offering, not just the lights themselves.<\/li>\n\n\n\n<li><strong>How do you mark lights for easy takedown and reinstallation?<\/strong> The presenter uses a numbering system, labeling each client&#8217;s lights and storage bins with a unique number for quick identification.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Table of Contents Getting New Leads To get new leads, the key strategies discussed include: Quoting a Job When quoting a job, the main points covered were: FAQ<\/p>\n","protected":false},"author":12,"featured_media":864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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