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Advertising is a crucial component for Christmas light installers to establish a strong presence in the market, attract new clients, and capitalize on the seasonal demand for festive lighting services. Ashley Bissing, the founder of One Love Social, specializes in Facebook advertising for businesses in various niches, including the Christmas lighting industry. In this blog, Ashley shares her expertise and insights on how to leverage Facebook advertising to grow your Christmas lighting business.

The Importance of Facebook Advertising for Christmas Light Installers

Facebook advertising is an essential tool for creating brand awareness, generating leads, and ultimately growing your Christmas lighting business. Ashley emphasizes that without effective advertising, it can be challenging to establish a strong presence in the market and capitalize on the seasonal demand for festive lighting services.

According to Ashley, the lead flow for her clients’ Christmas lighting businesses is up by 15-20% compared to the previous year. This indicates that the demand for Christmas lighting services is higher than ever, and businesses that invest in effective advertising are well-positioned to take advantage of this opportunity.

Targeting and Budgeting for Facebook Ads

Ashley recommends that Christmas light installers should have a minimum population size of 200,000 people in their service area to see meaningful results from Facebook advertising. She explains that this is because Facebook’s recent changes in targeting options mean that ads are now shown to people who live in or have recently visited the service area, rather than just the specific zip codes or cities targeted.

When it comes to ad budgets, Ashley suggests a minimum of $20 per day for Facebook ads, with most of her clients spending between $30 and $50 per day. She notes that this level of ad spend typically generates around 10 leads per day, which can be a valuable source of new business.

Optimizing Your Facebook Ad Campaigns

Ashley and her team at One Love Social have developed a strategic approach to Facebook advertising for Christmas light installers. They recommend using lead form ads, which allow potential customers to submit their information directly on the Facebook platform, rather than directing them to a separate landing page.

Additionally, One Love Social offers a range of packages to their clients, including a basic lead generation service, as well as a more comprehensive solution that includes automated lead follow-up. This follow-up system helps to ensure that no leads slip through the cracks, and that customers are engaged throughout the sales process.

Pricing and Packages

One Love Social’s pricing structure is designed to be transparent and predictable for their clients. They offer a flat-rate fee for their services, which covers the creation and management of the Facebook ad campaigns, as well as the lead generation and follow-up. This means that clients don’t have to worry about unexpected costs or hidden fees, and can budget accordingly.

Ashley recommends that clients should expect to spend between $2,500 and $3,500 for the One Love Social package, plus a minimum of $1,000 per month for the Facebook ad budget. She explains that this investment can typically be recouped by closing just 2.5 to 3.5 jobs, making it a worthwhile investment for most Christmas light installers.


Can I run ads for both Christmas lights and permanent lighting in the same campaign?

Ashley recommends running separate campaigns for Christmas lights and permanent lighting, as the intent and targeting for each service can be quite different. This allows you to better track the performance of each campaign and optimize accordingly.

Do you offer exclusivity for service areas?

Due to changes in Facebook’s targeting options, One Love Social no longer offers strict exclusivity for service areas. However, they aim to avoid taking on multiple clients in the same immediate geographic area, as they believe this can be counterproductive. They encourage clients to be flexible with their service areas to maximize the potential lead flow.

How do I get started with One Love Social?

The best way to get started with One Love Social is to text “LEADS” to 561-677-2350 to receive a link to a video that outlines their packages and services. Due to high demand, their discovery call schedule is currently booked out for the next week or two, so this is the quickest way to get the information you need.

Remember, this is an exciting time for the Christmas lighting industry, and with the right advertising strategy, you can capitalize on the growing demand for festive lighting services. By partnering with an experienced agency like One Love Social, you can streamline your marketing efforts and focus on delivering exceptional service to your clients.

Maximizing Your Christmas Lighting Business with Effective Facebook Advertising