For retailers, September is the time to step up preparations for the Christmas shopping season, which can account for 30 percent of a retailer’s annual revenue. Here is a checklist:
1. Plan holiday displays.
2. Plan holiday inventory now; order holiday-themed merchandise, gift cards, etc. by the end of this month.
3. Add a holiday theme to your website.
4. Hire seasonal staff.
5. Stock up on store supplies.
6. Improve security.
7. Consider implementing special policies for the holiday season.
8. Implement order fulfillment processes.
9. Test/upgrade hardware and software.

Key Takeaways:

  • To drive up holiday sales, you should plan your holiday displays. Make your lights, props and signage relevant to the holidays.
  • You should order merchandise that are specific to the holidays in good time. Gift cards which sell more during the holidays should be well stocked.
  • To make it easier for shopping during the holidays, make your website specific to the holidays. Create gift categories that are centered on the holidays.

“The Christmas season is the biggest shopping event of the year, and for many merchants, holiday sales can account for up to 30 percent of their annual revenue.”

Read more:

Prepping for Christmas: 9 Things You Should Do Right Now to Ensure a Successful Holiday Season – Vend Retail Blog